It is likely that when considering the appropriate avenue to prop up your online shop, you will overlook social-photo-sharing websites. This is a big mistake because photo sharing is the trendiest way of social networking. More people are discovering photo-sharing as an interesting and valuable way of connecting with their friends, colleagues, clients and associates across the globe.
Pinterest is a pin-board-style website that allows users to interact using photos and images that send across a certain message. The idea is to bring together people with similar interests and to enable them share ideas by uploading and managing images known as pins. Businesses have found it to be a valuable platform for building their brands. It is indeed a popular way of getting the buzz about products.
Online shops, just like conventional shops, have a lot to benefit from using Pinterest. They may use this platform as a virtual storefront where they can display their wares while linking their Pinterest pages to their websites. Indeed users are increasingly using the site to do their routine window shopping and to look for commodities as opposed to searching from specific websites. Pinterest has in fact surpassed Facebook and Twitter in terms of driving traffic from shoppers.
As an online shop owner you can use Pinterest to your advantage by incorporating it as a way of driving traffic to selected products that draw interest and engage potential customers. When you add a new product to your shop you may load an image of the same and post it on your Pinterest page with a link to your website. Building links in this way is a sure way of converting click-through to purchases.
Like all networking platforms, Pinterest can help you create beneficial relationships with both existing and potential customers. It is an opportunity to share with them the rudiments of your business or your point of view. Promoting your online shop involves focusing on your business as a brand and not just the goods or services that you are offering. Therefore getting the public to understand your brand better builds lasting connections between your customers and your online shop.
Pinterest is the place where people go to view and share images. Therefore try to be unique and make sure that your images are eye-catching. The images that you use on Pinterest must be able to create curiosity and initiate a push for more value. This is the best way to promote the content in your online shop. On average, people spend more time on Pinterest than they would on your website. This is due to the variety of content available on Pinterest. It is thus important to engage them on all fronts. Try to connect images of your products to other images of interest and link back to your online-shop’s website.
Lastly, keep in mind that Pinterest is popular because it is easy to use and attractive. Inadvertently, it has been a hit with women for this reason. Whatever you choose to do on this site for the purpose of promoting your online shop, should center on presenting the beautiful side of your shop. Pimp your Pinterest page, edit your images and upload only the images that you know have the potential to pull in more visitors.
